Overview

One platform, the whole industry

BITM brings tour operators, hoteliers and tourism boards together with international buyers and media under a single national trade event.

Purpose

Market access at scale

Individual operators, especially smaller ones, rarely have the budget for repeated international sales trips. BITM gives the whole membership shared access to the same buyers.

BITM 2026

This edition

BITM 2026 brings international buyers to Thimphu for structured meetings and a showcase of Bhutanese tourism products, with sustainability as a running theme across sessions.

B2B Meetings

Structured buyer access

Pre-scheduled one-to-one meetings connect Bhutanese operators directly with inbound tour operators, wholesalers and travel media from key source markets.

Tourism Products

What members bring to the table

Member operators showcase itineraries and experiences, from cultural circuits to trekking and the newer experience categories such as ecotourism and homestays.

Sustainability Focus

Not a side session

High-value, low-volume policy and the Sustainable Development Fee are woven through BITM's sessions rather than confined to a single sustainability track.

Future Editions

BITM 2027 and beyond

BITM is intended as a recurring fixture. Planning for BITM 2027 will build on buyer relationships and product development started at this edition.

Overview

National trade platform

One shared stage for the whole membership to meet international buyers.

B2B Meetings

Structured, not casual

Pre-scheduled meetings connect operators directly with inbound buyers.

Sustainability

Woven throughout

High-value, low-volume policy runs through sessions, not a side track.

Future Editions

BITM 2027

Planned as a recurring fixture, building on this edition's buyer relationships.

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