Our Vision

To foster a vibrant, dynamic, and resilient private tourism sector that aligns with Bhutan’s Gross National Happiness (GNH) philosophy while contributing to environmental conservation, cultural preservation, and sustainable socio-economic development.

Our Mission
  • Serve as the official voice and representative of Bhutan’s licensed local tour operators.
  • Advocate for the collective interests of members through constructive engagement with the Royal Government, industry stakeholders, and international partners.
  • Promote sustainable tourism development while advancing excellence, professionalism, and high standards of hospitality across Bhutan.
Our Objective

To effectively represent and promote the general interests of tour operators in the national, regional and international travel and tourism industry.

Service

Highest standards

Consistent, professional delivery across guiding, logistics and guest care: the baseline every member is expected to meet.

Ethics

Professionalism

Transparent dealings with guests, partners and government: the conduct that keeps Bhutan’s tourism reputation intact.

Representation

One mandate

A single, coordinated voice for the industry at every level: national policy, regional cooperation, international markets.

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