Bhutan’s pristine natural environment, unpolluted air and lush green vegetation are some of the major attractions among tourists visiting the country. With its strong environmental conservation policies, Bhutan has adopted a cautious approach to tourim since the country opened its doors to the outside world.
The policy of ‘High Value – Low Volume’ ensures that tourism does not damage the environment but rather incentivizes its conservation. Tourists visiting the country are required to pay a 100 USD sustainable fee that is ploughed back by the government in conservation programs as well as building amenities and infrastrucutres for tourists.
In recent times, the government has emphasised promotion of eco and nature-based tourism in the country. Bhutan is now slowly emerging as a model ecotourism destination in the world.  With its rich natural resources and diverse wildlife, the tiny Himalayan Kingdom is a haven for nature enthusiasts. More than 70 percent of the country is under forest cover while the constitution mandates 60 percent coverage at all times.
The country’s socio-economic development is underpinned by conservation of its pristine environment and distinct culture. The promotion of ecotourism in Bhutan reflects Bhutan’s commitment towards protecting its rich biodiversity and ensuring a harmonious balance between people and the environment. The promotion of eco-tourism also offers opportunities for the local people to earn value from tourism while conserving the environment.
Although a tiny nation situated on the slopes of the eastern himalayas, Bhutan is one of the most biodiverse countries in the world. Lush green vegetation, fast flowing rivers, deep gorges and beautiful scenic valleys offers some of the best eco-tourism activities such as rafting, fly fishing and bird watching.
Bhutan’s approach to sustainable tourism not only enables the country to earn foreign currency but it also empowers the local citizens by giving them alternative sources of income and incentivising them to protect the environment in which we live.